Will Video Tutorials Explode Your Business?

Website promotion used to be a simple process before all the Web 2.0 processes exploded audio and video across the Internet. In what seemed like overnight, sales pages expanded their horizons until audio and video promotions became standard on thousands of websites.

While mixing your marketing focus is always a good idea, video tutorials are making an unstoppable impact on what used to be a text based search and find process. There’s a couple of major benefits to both you and your customers that should not be ignored or taken for granted when you are considering promoting with videos.

Tutorials have long been popular with those looking for instruction or steps to do something. Video tutorials have become one of the hottest online attractions in a flood of information processing techniques. What’s that mean to you? Let me explain.

Downloadable ebooks took the Internet by storm several years ago and created virtual home industries for creating and selling them. They were a Godsend to those searching for information on niche topics or quick solutions to problems. The shortcoming with ebooks, though, was their text base, requiring reading sessions, either on monitors or after printing 40-60 pages. Thousands bought them, but few followed through and actually read them.

Video tutorials have displaced some ebooks and are taking the Internet Marketing scene by storm. There’s two main benefits to consider carefully before you dismiss videos as valuable promotion tools that will increase your sales page conversions considerably.

For your customers, video tutorials fill the need for your readers who need one of the three different types of stimulation to absorb your message. The videos are heaven-made for visual learners or readers. You don’t have to paint pictures with words to get their attention…just show them. Make your presentation come alive with examples of what you are talking about.

Auditory readers need to hear your message in order to understand and be stimulated to provide the response you want. Make your presentations interesting by letting your own passion for your topic shine through your voice. Use a conversational tone to explain the process or product you are promoting. Don’t skip steps in your verbal presentation, thinking your audience will get it from the bulleted list you are showing on the video. Your auditory readers will not get it.

The tactile readers in your audience need to touch and feel what they are expected to learn. While this might be difficult in your video presentation, there are solutions that will fill the gap for you. A simple solution would be with your choice of words. Use action words that can reach their emotions with tangible perceptions, like “Do you feel…?” “Take your customers by the hand and show them…” or “Get a notepad and write this down!” You might want to consider offering a downloadable short report for those who want to hold something real in their hands.

For you, the Internet Marketer, video tutorials are easy to make with any of the popular video creation software packages available. You don’t need a studio or fancy equipment to do a good job promoting your own business. Your costs would be minimal for a very powerful effect on your conversion rate, way cheaper than what you can spend on AdWords.

But, the best reason for using video tutorials has been saved for the last. Your videos can be uploaded to almost any of the social bookmarking sites, like YouTube, and get spread across the globe in a very short time. Viral marketing is a proven business booster and videos on any subject that get downloaded and uploaded all day long are definitely viral.

They also can reach millions of viewers every day. What’s not to like?

Although writing an eBook can appear to be a daunting task, there are several things you can do to both simplify your work and make your eBook more readable for your audience. To that end, here are ten tips to keep in mind while writing your ebook:

1. In your introduction answer the following question: “What is the ebook’s purpose?”

2. Keep your readers in mind as you write. Are you giving them value? Envision your ideal reader and ask yourself what they would want to know about this topic. Are you making the reading experience easy and enjoyable for them?

3. Break up the length and structure of your sentences and paragraphs to make sure that your writing doesn’t become monotonous.

4. Give your readers’ eyes a break by leaving sufficient white space.

5. Indented quotes and examples, as well as section and sub-section headings, will help you keep your readers’ attention.

6. Make use of lists, both bulleted and numbered.

7. Find a font that’s easy to read and stick to that font family. You don’t want to use too many fonts and get “the ransom note look”.

8. Judy Cullins explains in “Write Your Own eBook or Other Short Story Book – Fast” that you should open each chapter with a hook that grabs your reader’s attention. You can do this with a few thought-provoking questions or shocking facts that relate to your readers’ problems. In addition, each chapter’s title should be clear, concise, and compelling.

9. Cullins also advices that as you write you keep in mind “Essential Hot Selling Points for Each Chapter”. This will help you write more focused, compelling copy, and it will help you get ready to market and promote your eBook even as you’re writing it.

10. As William Zinsser advices: “[T]he secret of good writing is to strip every sentence to its cleanest components. Every word that serves no function, every long word that could be a short word, every adverb that carries the same meaning that’s already in the verb, every passive construction that leaves the reader unsure of who is doing what – these are the thousand and one adulterants that weaken the strength of a sentence.”

Creating a Basic Structure For Your eBook

The best way to create a structure for your eBook is by developing a table of contents and then an outline. Jim Edwards and Joe Vitale co-authored an eBook titled “How to Write and Publish Your Own eBook in 7 Days”, in which they suggest that you write the sales page for your eBook first.

This will help you to focus on what your eBook needs to include to appeal to its target readership. Once you have your sales page–which is basically a list of the benefits that your eBook will provide to your readers–it’s going to be the basis for your table of contents.

The next step is to create an outline from your table of contents, with chapter headings and the points you want to make listed under each heading. Some people prefer to create a mind map instead of an outline.

A mind map is a graphic technique for representing ideas using words, images, symbols and colors. Basically, you write down your eBook’s topic at the center of a piece of paper. You draw branches leading out from the central issue, and smaller branches leading out from these. The branches are organic and free flowing, instead of being structured and rigid. The first level of branches represents the main benefits your eBook will provide to your readers and each will correspond with an individual chapter. Add only a few words per branch.

Then, from each main benefit you’re going to branch out into supporting facts, anecdotes, resources, and so on. It’s important to use color and images when creating mind maps to further stimulate both memory and imagination.

Another way to brainstorm a table of contents is to visit Amazon and use their “Search Inside This Book” feature to get an idea of the content that is usually included in books in your niche. You can also visit “Google Books” and take a look at the table of contents for the books in your niche for which a preview is provided.

Still another option is to write a table of contents in the form of a list of questions that your audience wants answered.

Finally, if you’re stuck deciding on what to include in your table of contents you can use “The Alphabet Method” suggested by Jimmy D. Brown in “30 Writing Tips for eBook Authors”. Basically, you go down the alphabet and think of events, people, items, and verbs that start with each letter. For example, if you’re writing a book on “How to Get Your Baby to Sleep Through the Night” you could list the following:

  • A – Atmosphere
  • B – Bath
  • C – Consistent bedtime routine
  • D – Diaper change
  • E – Eating/Nursing