Although writing an eBook can appear to be a daunting task, there are several things you can do to both simplify your work and make your eBook more readable for your audience. To that end, here are ten tips to keep in mind while writing your ebook:

1. In your introduction answer the following question: “What is the ebook’s purpose?”

2. Keep your readers in mind as you write. Are you giving them value? Envision your ideal reader and ask yourself what they would want to know about this topic. Are you making the reading experience easy and enjoyable for them?

3. Break up the length and structure of your sentences and paragraphs to make sure that your writing doesn’t become monotonous.

4. Give your readers’ eyes a break by leaving sufficient white space.

5. Indented quotes and examples, as well as section and sub-section headings, will help you keep your readers’ attention.

6. Make use of lists, both bulleted and numbered.

7. Find a font that’s easy to read and stick to that font family. You don’t want to use too many fonts and get “the ransom note look”.

8. Judy Cullins explains in “Write Your Own eBook or Other Short Story Book – Fast” that you should open each chapter with a hook that grabs your reader’s attention. You can do this with a few thought-provoking questions or shocking facts that relate to your readers’ problems. In addition, each chapter’s title should be clear, concise, and compelling.

9. Cullins also advices that as you write you keep in mind “Essential Hot Selling Points for Each Chapter”. This will help you write more focused, compelling copy, and it will help you get ready to market and promote your eBook even as you’re writing it.

10. As William Zinsser advices: “[T]he secret of good writing is to strip every sentence to its cleanest components. Every word that serves no function, every long word that could be a short word, every adverb that carries the same meaning that’s already in the verb, every passive construction that leaves the reader unsure of who is doing what – these are the thousand and one adulterants that weaken the strength of a sentence.”

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